Tiny Vinyl. Brand outline.
The idea
Music made physical again.
The mark
A record in its case.
Set beside Fraunces 600.
One label width clear on every side.
24 px at the smallest.
On the dark band it turns.
Color
Frost. The ground.
Sleeve. The paper behind the product.
Obsidian. The ink and the dark bands.
Label Red. Buttons and one dot.
Type
Two faces.
Fraunces for headlines.
Italic for one line.
Instrument Sans for words.
Capitals for labels.
Fraunces
Instrument Sans
Music Made Physical Again
For Just $5
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Battery playback time
Components
The button.
The badge.
The field.
The card.
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Label Red. 56 px. Radius 14.
Discount Unlocked
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28 px pill. One red dot.
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Sleeve white. Haze line.
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Sleeve white. No shadow.
Voice
- Small enough to fit in your pocket.
- Big enough to move you.
- Listen from anywhere.
Short. Warm. Physical.
Never say
- Jargon before feeling.
- Specs without the music.
- Anything the player cannot do.
Brand rules
What the brand may never do.
The old green badge
The old purple box
Recolored
Retyped in Inter
On real things
The launch page.
The email band.
The reservation.
The You're In screen.
The launch day text.
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Tiny Vinyl
Launch day
Tiny Vinyl: Feel your music again. We're live on Indiegogo, VIPs first. Your 41% off is locked in: indiegogo.com Reply STOP to end.