Oriel. Brand outline.
The idea
A plain watch for every day.
The logo
A dial, set to three.
The word grows from it.
Keep one o clear on every side.
Never under 24 px tall.
The mark can stand alone.
24 px
Color
The ground.
The ink.
The seconds hand, used small.
Pairs that read.
- 14.6:1
- 6.7:1
- 2.2:1
Never for words
Type
One family for everything.
Light 300 for numbers.
Regular 400 for words.
Medium 500 for labels.
Jost
38 mm automatic
The Oriel Field One
Launching soon
Voice
- Wound by your wrist.
- Plain dial. Clear sapphire.
- Made slowly, by two people.
Plain. Warm. Short.
Never say
- Hype words.
- Exclamation marks.
- Numbers we cannot show.
Logo rules
What the logo may never do.
Stretched
Recolored
Shadowed
Retyped
On real things
The launch page.
The box.
The strap tag.
The email.
The launch day text.
Your 40 percent off is locked.
Oriel
Launch day
Oriel: The Oriel Field One is live on Kickstarter. VIPs first. Back it at 40% off: kickstarter.com Reply STOP to end.